In the post about innovation trends, Jay Deragon published an interesting picture.
Not sure if it is perfect (we can always find pros and cons), but I love how he put together important views of people, technology and markets.
Why does it matter? Because you can now go to the technology chief and say:
"Hey man, I love your new innovative idea about our product, but can we move it a bit to the right and up? We are missing users desires."