Move up and right please?

In the post about innovation trends, Jay Deragon published an interesting picture.

Not sure if it is perfect (we can always find pros and cons), but I love how he put together important views of people, technology and markets.

Why does it matter? Because you can now go to the technology chief and say:

"Hey man, I love your new innovative idea about our product, but can we move it a bit to the right and up? We are missing users desires."